We are thrilled to announce that Sudathi has secured a three-shark deal on Shark Tank India Season 4, partnering with some of the biggest names in the business - Anupam Mittal, Peyush Bansal, and Aman Gupta.
This isn’t just a milestone; it’s a testament to Sudathi’s mission of making high quality sarees more accessible, more affordable, and more loved across India. With over 10 lakh happy customers, 15 lakh+ app downloads, and a reputation as India’s fastest-growing saree brand, our journey has just begun.
A Journey of Passion, Hard Work, and Innovation
From launching in September 2023 to becoming a top choice for saree lovers across India, Sudathi has consistently focused on bringing the best to its customers. With a growing online community of over 2.6 lakh Instagram followers and partnerships with Swiggy Instamart and Blinkit, we have revolutionized saree shopping with convenience, affordability, and unmatched style.
Our dedicated team has worked tirelessly to make premium designer sarees accessible to every woman who values quality, and affordability. This investment is a recognition of the passion and commitment that drive Sudathi every day.
The Sharks Saw the Sudathi Vision
When Sudathi stepped onto the Shark Tank India stage, we presented more than just numbers—we shared a revolution in online saree shopping. From trending on the Top 30 shopping apps in India to becoming the first saree brand on Swiggy Instamart and Blinkit, Sudathi has reshaped the way sarees reach customers.
The response? The sharks loved it!
-
Anupam Mittal (Founder, Shaadi.com) saw the immense potential in bringing sarees to the digital forefront.
-
Peyush Bansal (Founder, Lenskart) appreciated Sudathi’s seamless execution and rapid growth.
-
Aman Gupta (Co-founder, boAt) was excited about how Sudathi is soon going to be the “Zudio of Sarees” in India.
More Than Just an Investment
This deal isn’t just about funding; it’s about the mentorship, strategy, and industry expertise that these sharks bring to the table. Their support will help us scale faster, reach more customers, and innovate even further to make Sudathi a household name in saree fashion.
The Sudathi community has been at the heart of our success, and we are excited to take you along on this journey. Your trust and love for our sarees fuel our passion, and with this new milestone, we promise to continue delivering the finest designs at the most affordable prices.
Sudathi’s Growth Partners
Along with the sharks, Sudathi also brought on board strategic investors like Arjun Vaidya, Co-founder of V3 Ventures, and Ritesh Khandelwal, Co-founder of Zyod, in the same funding round.
Arjun’s experience in building and scaling D2C brands, combined with Ritesh’s expertise in fashion supply chain and manufacturing, added immense value beyond just capital. Their mentorship has been crucial in streamlining Sudathi’s operations, optimising product strategies, and accelerating our market reach.
With their active support, Sudathi is now set to strengthen its position as India’s most loved saree brand.
What’s Next for Sudathi?
With these investments, we’re set to scale faster than ever. Expect more designs, faster deliveries, and exciting new collections tailored for every woman who loves to wear sarees with ease. From festivals to everyday grace, Sudathi is here to make saree shopping a delight.
Be part of our journey as we redefine the saree shopping experience!
