Two years ago, we set out to make premium sarees affordable for every household in India. What began as a simple vision has now grown into one of India’s most loved saree brands, trusted by lakhs of women across the country.
Today, as Sudathi turns 2, we celebrate not just our journey but the trust and love of every Indian who made it possible.
From festive silk sarees to daily wear cottons, from Banarasi to Bandhani, Sudathi has become the go-to brand for sarees that blend tradition with modern style.
In this blog, we take you through Sudathi’s incredible 2-year journey—our milestones, future plans, and the special 2nd Birthday Sale we’ve planned to celebrate with you.
Major Milestones & Achievements
1) Shark Tank India Recognition
One of the biggest turning points for Sudathi was being featured on Shark Tank India Season 4. Sudathi secured a ₹1 crore deal with three of India’s top entrepreneurs – Anupam Mittal, Peyush Bansal, and Aman Gupta.
This was not just an investment, but also a recognition of the vision behind Sudathi. It gave confidence to women across India that Sudathi is here to stay and grow.
2) Mouni Roy Joins the Family
Another proud moment was welcoming Mouni Roy as the official brand ambassador of Sudathi. Mouni represents elegance, strength, and grace - the same values Sudathi stands for.
From festive Banarasis to daily wear sarees, she has shown how versatile Sudathi collections can be. Her trust in the brand has inspired lakhs of women to choose Sudathi for their celebrations.
3) Sarees Loved Nationwide
In just two years, Sudathi has delivered 15 lakh+ sarees to over 10 lakh customers across 18,500+ pincodes in India. This makes Sudathi one of the fastest-growing saree brands online. Every saree is delivered with a promise of quality, affordability, and quick delivery, making it easy for customers to buy sarees online in India with trust.
From festive sarees for weddings and celebrations to daily wear cotton sarees for work and comfort, Sudathi has become the first choice for lakhs of Indians. With trending designs, fresh collections, and best prices, Sudathi sarees are now part of everyday wardrobes as well as special occasions.
4) Featured in National Media
Sudathi’s growth story has been widely recognized by leading national media platforms. We have been featured in YourStory, ET Retail, The Economic Times, Zee Business, StartupPedia, The Indian Express, DNA, and InShorts, among many others. Each of these platforms has highlighted how Sudathi is changing the way people buy sarees online in India by making premium-quality sarees affordable for everyone.
This recognition has not only built trust among millions of Indians but has also positioned Sudathi as one of the fastest-growing saree brands in the country. Being covered by respected media houses has strengthened our commitment to deliver affordable sarees online with the latest designs, festive collections, and quick delivery options.
5) Growing Digital Community
In today’s world, a brand is more than just products – it is also about community. Sudathi has built a strong social media family of over 5.5 lakh+ followers across Instagram, Facebook, and YouTube. Through styling tips, festive collections, and behind-the-scenes moments, we have connected with women across India and celebrated the beauty of sarees together.
6) Top Shopping App and Quick Commerce Pioneer
Sudathi has also grown digitally. With 10 lakh+ app downloads, Sudathi is now among the Top 100 shopping apps in India. We also became the first saree brand in India to launch on Blinkit and Swiggy Instamart, making sarees available on quick commerce.
In just 4 months, over 15,000 sarees were sold through these platforms. This shows how Sudathi is always thinking ahead and finding new ways to reach you faster.
7) Saree Saturday – New Sarees, Every Saturday
One of the biggest reasons people love shopping at Sudathi is the promise of variety. With our popular Saree Saturday initiative, we launch 100+ new sarees every single Saturday. This weekly tradition has become a favorite among our customers because it means there is always something fresh, trendy, and festive-ready waiting for them.
From premium Sudathi Gold silk sarees for weddings, to lightweight cotton sarees for daily wear, to stylish ready-to-wear sarees for modern lifestyles, Saree Saturday offers something for every occasion. By introducing new saree collections online every week, Sudathi ensures that customers never run out of choices. Whether you are searching for festive sarees online in India or simple office wear drapes, Saree Saturday makes sure your wardrobe stays updated with the latest affordable sarees.
This constant innovation is what sets Sudathi apart, making us one of the fastest-growing saree brands online and the go-to destination for anyone looking to buy sarees online in India.
8) Customer Love and Reviews
At the heart of Sudathi’s success is the love of our customers. With over 50,000+ reviews and 5-star ratings, women across India have shared their stories of joy with Sudathi sarees. From wedding day memories to simple office wear comfort, every saree has added something special to someone’s life.
Celebrating Sudathi’s 2nd Birthday
A journey like this deserves a celebration, and that is why our 2nd Birthday Sale has arrived with the biggest offers of the year. From exciting Buy 2 Get 1 Free saree deals to a free premium saree bag with every order, this celebration is our way of thanking everyone who has believed in Sudathi. To make it even more special, one lucky customer also stands a chance to win a free iPhone.
But more than offers, this moment is about celebrating our growing community. It is the perfect time to refresh your wardrobe with festive sarees, daily wear drapes, and unique collections that you won’t find anywhere else.
What Lies Ahead for Sudathi: The Roadmap
As we look ahead, our mission remains the same—but our vision is getting sharper, faster, and more exciting than ever.
1) Same-Day and Next-Day Delivery, Powered by Local Warehousing
We’re building a faster delivery experience, without cutting corners. Sudathi is setting up dedicated warehousing infrastructure in key cities across India. These hubs will stock our most-loved sarees, allowing us to dispatch orders faster than ever through trusted delivery partners. Whether you're shopping for a last-minute wedding invite or need something festive before the weekend, our goal is to get it to your doorstep the same day—or latest, the next.
2) Bringing Sudathi Offline
While Sudathi has always been an online-first brand, we’re now preparing to launch our offline presence in key selected cities. These offline spaces will let customers explore our bestsellers, festive sarees, and premium collections directly, while still enjoying the affordable pricing Sudathi is known for.
3) Sudathi Essentials: Everything Beyond the Saree
At Sudathi, we’re not just focused on sarees but we’re building a complete shopping experience. That’s why we’re expanding into products that support and complete every saree look. This includes ready-to-wear sarees that are easy to drape, stitched blouse collections made for real Indian sizes, and shapewear that gives comfort and support under any saree.
These essentials are designed to make your shopping easier and more practical. Whether you need something for daily use or a special function, you’ll soon find everything you need in one place right here at Sudathi.
4) Smarter Shopping, Powered by AI
Finding the right saree can take time. We’re making it simpler with our upcoming AI-powered recommendation system. This tool will suggest sarees based on your previous orders, size preferences, location, and shopping behavior.
Whether you're looking for cotton sarees for office, silk sarees for weddings, or lightweight prints for daily wear, our smart system will show you the best options quickly. It will also factor in reviews, trending styles in your city, and popular festive choices to help you shop faster and better.
5) Sudathi Gold: Premium Sarees Collection
Sudathi Gold is our special collection for festive and wedding sarees. This line features high-quality Banarasi, Kanjivaram, Paithani, and zari-work sarees with rich textures and detailed finishing.
Unlike traditional premium brands, Sudathi Gold keeps prices affordable while maintaining quality. These sarees are perfect for gifting, wedding functions, or special occasions and will soon be available for faster delivery from our city-based hubs.
Thank You for Believing in Sudathi
Thank you for trusting Sudathi and helping us become India’s most loved affordable fashion destination. Your support over the last two years has been the biggest reason behind everything we’ve built every order, every review, every Saree Saturday drop, and every milestone.
From festive celebrations to everyday drapes, you made Sudathi a part of your story. And for that, we are truly grateful.
A Note from the Founders
As Sudathi turns 2, we want to pause and say thank you. Your trust has taken us from a small dream in Surat to lakhs of homes across India. We started with one goal to make quality sarees affordable and accessible for everyone and that vision remains just as strong today.
This journey has only begun. With your continued love, we promise to keep improving, keep listening, and keep delivering sarees that make you feel confident, comfortable, and celebrated every single day.
– Team Sudathi
